Archive for the ‘Research’ Category

:: TECH TRIBE - OPEN AND CLOSED: YOUNG LIVES ONLINE

There’s a lot of concern from the public at large about privacy in the digital age. This is especially the case when it comes to concern for young people. With sexting (sending explicit images, etc between digital devices) being reported and cases of parties being gatecrashed after ‘open’ invites on social networking sites, there’s a great deal of concern to protect youth from themselves.

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:: What the Web Makes Young People Feel

So there’s lots of data around about how young people use the internet and various hypotheses drawn from this data. There is a lack of, however, commentary about how it makes us feel using it, probably because there is not tangible, easily measurable way of capturing this.

The website ‘The Web Makes Me Feel’ is attempting change this by collating the short snippets of how the internet makes young people feel. It focuses on 13-19 year olds and will capture their motives, actions and activities in an unbiased, non-influential manner. No leading questions, just emotions noted down. No excel chart or anything but it will hopefully highlight some interesting trends and gaps for solutions and tools.

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:: Vice Squeezes the Cool Juice out of Dell

Motherboard.tv the new face of Dell


In what seems like a blatant appeal to boost its street-cred and cool factor, home computer company Dell has enlisted lifestyle magazine-come-advertising agency Vice, they of Do’s and Don’ts, to create a new news site/user-created blog/cool injection called Motherboard.tv.

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:: The Real Me Is Online…

Remember MySpace? You know that social network that we reported on a couple of weeks ago, pretty much predicting it’s demise and desperate rebrand. ….Yeah, remember them?

Well they have done a survey and it’s a pretty insightful one at that.

Questioning over 16, 000 14-21 year olds in the UK about their online habits and friendship groups the survey has produced some very interesting results.

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